FOCUS BY DESIGN
AXIA is the worlds FIRST Hyper Focus Formula.
Neural Activation Sequence™ (NAS7)
* the ingredients powering our Hyper Focus Formula
COGNIZIN®
In our NAS7 blend, Cognizin® acts as the fuel for your brain’s energy metabolism and protecting neurons from oxidative stress, Cognizin® works to keep your mind clear, sharp, and responsive especially under pressure.
Cognizin® is a patented form of citicoline, a brain health nutrient that fuels mental energy, focus, and memory at the cellular level.
Citicoline is a naturally occurring compound found in every cell of the body. Citicoline plays a critical role in the brain by helping produce phosphatidylcholine which is a major component of healthy brain cell membranes and supports the synthesis of neurotransmitters essential for learning and memory.
Clinical studies show Cognizin® can improve mental processing speed, sharpen attention, and enhance memory recall. It also supports healthy blood flow in the brain and promotes cell membrane repair, helping neurons communicate more efficiently. (visit our "science" section to read the studies)
COGNATIQ®
In our NAS7 blend, CognatiQ® helps you think faster, remember more, and stay mentally agile in the moments that matter most.
CognatiQ® is stimulant free way to boost energy. As a clinically studied coffee fruit extract shown to boost levels of Brain-Derived Neurotrophic Factor (BDNF) which is a key protein that supports learning, memory, and long-term brain health.
BDNF acts like a growth fertilizer for your brain cells, helping existing neurons stay healthy and encouraging the growth of new ones. Higher BDNF levels are linked to sharper memory, faster learning, and better cognitive resilience over time.
CognatiQ® naturally stimulates BDNF production without caffeine jitters or synthetic stimulants. Research shows it can improve mental alertness, support mood, and enhance focus all while delivering antioxidant protection to combat oxidative stress in the brain.
L-THEANINE
In the Hyper Focus blend, L-Theanine acts as the “calm clarity” component, ensuring your brain stays sharp, steady, and in control especially when the pressure’s on.
L-Theanine is an amino acid naturally found in green tea, prized for its ability to promote calm, focused alertness without drowsiness.
It works by increasing alpha brain wave activity which is the same brain state linked to creative thinking, mental clarity, and deep focus. Simultaneously, L-Theanine helps balance key neurotransmitters like dopamine, serotonin, and GABA, supporting a stable, positive mood.
Clinical studies show L-Theanine can improve attention, reduce mental fatigue, and smooth out the overstimulation that often comes from caffeine or high-pressure situations.
By easing stress without sedating the mind, it creates the perfect mental environment for sustained concentration and better decision-making.
L-TYROSINE
In our NAS7 blend, L-Tyrosine works as the “mental fuel,” keeping your brain’s performance chemistry balanced so you can think clearly, react faster, and stay in the zone longer.
L-Tyrosine is an amino acid that serves as the building block for key neurotransmitters dopamine, norepinephrine, and epinephrine which drive motivation, focus, and mental performance.
Under stress, your brain rapidly uses up these neurotransmitters, leading to mental fatigue, reduced alertness, and slower thinking. L-Tyrosine helps replenish these critical brain chemicals, allowing you to stay sharp, adaptable, and mentally resilient in high-pressure situations.
Clinical research shows L-Tyrosine can improve working memory, boost cognitive flexibility, and maintain mental performance during multitasking, sleep deprivation, or stressful conditions.
MAGNESIUM GLYCINATE
In our NAS7 blend, Magnesium Glycinate helps your mind and body work in sync helping restore balance, supporting deep focus, and sustaining energy without overstimulation.
Magnesium Glycinate is a highly bioavailable form of magnesium which is an essential mineral naturally present in the body that supports over 300 biochemical processes, including nerve signaling, muscle function, and energy production.
In the brain, magnesium plays a critical role in regulating neurotransmitters and supporting healthy nerve cell communication, which directly impacts focus, learning, and mood. Magnesium Glycinate is bound to the amino acid glycine, which further supports relaxation and quality sleep, making it one of the most absorbable and gentle forms of magnesium available.
Many people fall short on magnesium intake, leading to increased stress sensitivity, muscle tension, and mental fatigue. Clinical research shows supplementing with Magnesium Glycinate can promote calmness, improve cognitive performance, and support recovery from both physical and mental stress.
Cellular Hydration Matrix™
* the ingredients powering our Hyper Hydration Formula
FREEZE DRIED ORGANIC COCONUT WATER POWDER
In our Cellular Hydration Matrix™ blend, Freeze-Dried Organic Coconut Water Powder provides the “clean hydration engine” helping restore what’s lost through daily activity while supporting mental clarity and focus.
Coconut water is naturally rich in electrolytes like potassium, sodium, magnesium, and calcium. These are scientifically proven essential for proper hydration, muscle function, and nerve signaling. These minerals already exist in the body and must be replenished for peak mental and physical performance.
We use freeze-dried organic coconut water powder because this method preserves the full spectrum of electrolytes and phytonutrients without the need for added sugars, heat processing, or artificial flavors. Freeze-drying gently removes water content while locking in the natural nutrient profile, giving you the same hydration benefits as fresh coconut water in a concentrated, shelf-stable form.
This organic source delivers clean, plant-based hydration that helps maintain fluid balance, support endurance, and keep your brain firing on all cylinders. It also pairs perfectly with the nootropic components of the Hyper Focus blend, ensuring both your mind and body are fueled for sustained performance.
HIMALAYAN PINK SEA SALT
In the Cellular Hydration Matrix blend, Himalayan Pink Salt acts as a “hydration amplifier,” ensuring your body holds onto the fluids and minerals it needs so your brain and body operate at full capacity.
Himalayan Pink Salt is a naturally occurring mineral salt formed over millions of years, rich in over 80 trace minerals that already exist in the human body including sodium, potassium, calcium, and magnesium. These minerals are essential for maintaining fluid balance, nerve transmission, and muscle contraction.
Unlike heavily processed table salt, Himalayan Pink Salt retains its full mineral profile, offering a cleaner, more balanced source of electrolytes. Its sodium content helps the body absorb and retain water more effectively, which is critical for both hydration and optimal brain function.
In the context of mental performance, proper electrolyte balance supports electrical signaling in the brain, allowing neurons to communicate efficiently. This translates to sharper thinking, quicker reaction times, and sustained mental clarity.
POTASSIUM FROM ORGANIC COCONUT WATER POWDER
Potassium is an essential electrolyte that already exists in the body and plays a critical role in fluid balance, muscle contraction, and nerve signaling. We source our potassium naturally from organic freeze-dried coconut water powder a plant-based, nutrient-rich ingredient that delivers hydration the way nature intended.
This form of potassium works in harmony with sodium to pull water into your cells, helping maintain optimal hydration levels during mental and physical activity. Because it’s derived from coconut water, it also carries a spectrum of supporting minerals that aid in endurance, recovery, and sustained energy.
By using a freeze-dried process, we preserve the coconut water’s full electrolyte profile without heat damage or added sugars, giving you a clean, concentrated source of one of the body’s most important hydration minerals.
Axia exists to redefine focus and hydration by delivering clinically dosed, clean ingredients in a ready-to-drink format that fuels both body and mind without compromise.
No fillers, No synthetic ingredients, No cheap alternatives, No artificial flavors.
Real Ingredients,
Real Focus
Real People
